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Apr 19 2018

Small Business Branding Spotlight: 97 Films

  //   Small Business Branding   //  


Today I am really excited to share the story of the Ninety Seven Films log project I recently completed. Katie, the owner and film maker from Ninety Seven Films, and I met a few years ago at a conference and I was instantly impressed by her work and professionalism. After the two day conference she previewed a snippet film for us and I remember thinking she needed branding to match how awesome she was. 


Ninety Seven Films logo by Fig. 2 Design


Fast forward to last fall when Katie approached me and asked me to help her with a new logo. After learning more about her, her competitors, and the type of work she enjoys the most and wants to do more of, I came up with the concept of merging her Greek heritage and her love of simple, clean design for inspiration. After studying the history of Greek and Phoenician alphabets, I decided the stylized "N" would be a great way to tell her story in a subtle but very eye-catching way. Her original logo was black and white which we kept for her new logo because Katie is simple and her work is classic. There's nothing trendy about her work, her films are beautiful and will move you to pieces. Take a project she helped my friends at Sweaters and Sustenance with, I teared up the first time she showed it to me because she captured the emotion and sentiment of that day so well. 


Once her logo was ready, she had a logo reveal party in her hometown in Michigan and had mugs, sweatshirts, tee-s, and even cookies made with her logo! Pretty cool to see your work on something edible! And in true Katie fashion, she sent me my own sweatshirt and mug so I'm feeling quite honored and very cool. 



Looking to upgrade your branding? Finally at a place where you understand your business and your customer and want your logo to attract more of those clients? Working with small businesses is one of the things we do best and love the most! We work closely with you to learn more about what you really need.... we're not here to give you lots of unnecessary fluff! See more samples of our custom work here and shoot us a message so we can get to know each other! Just like Katie tells a story with her films, we tell your story through your branding. 


Images courtesy of Leigh Wells Photography.

Apr 11 2018

Card Emergency? We've got a Card Set for that!

  //   Shop News   //  

Emergency Greeting Card Set packs by Fig. 2 Design 


Ever have one of those moments when you're running late to a party and you realize you forgot to get a card for the guest of honor? Off to a house warming party with a beautiful gift in hand but wish you had a cute congratulatory card to add? Well, we've got you covered! 


We are so happy to introduce our Emergency Card pack series! So many of you have asked us for card packs because let's face it, you're busy and really don't have time to shop for a card every time you need one. But if you have a set on hand, then you're always be prepared!


The Days Set: Emergency Card Sets from Fig. 2 Design

We have eight sets for all the occasions in life: from Bridal Sets (including bridesmaid cards!), to Love Sets (because everyone loves someone!), to our two very favorites: The Essentials Set (which includes everything from a birthday card to a sympathy card) and The Days Set (Mother's Day, Father's Day, and even for a new Big Brother or Big Sister). While you won't know exactly which cards are in your set when you purchase it, you'll be sure to get a good variety and when you buy more than one of any set, we'll do our very best to ensure you don't get doubles of any card. 


Best part about these sets? For every Love Set purchased, we will donate a portion of the sales to our friends at Sweaters and Sustenance. Plus, when you purchase any set, we will send you a Surprise Pack for free! So now, you'll be super prepared for all of life's mini greeting card emergencies!

Retro Inspired Mid Century Modern Stripe Wedding Invitations Martha Stewart Weddings


Having your work featured in any magazine or blog is an honor and Martha Stewart Weddings is certainly no exception. Many in the wedding industry consider it the "holy grail" because let's face it: Martha has built an empire based on aesthetics and we're all obsessed with all the ideas and details found in her magazine and blog. 


I was pretty excited to say the least when their team reached out and asked me to design this piece for a stripe theme story they were working on. I loved the challenge of using their retro stripe inspiration and knew I wanted to highlight the date. While I love how the entire suite turned out, my favorite parts were without a doubt the Save the Date and the mini program book. I love that the little program book came in a tiny vellum envelope so that guests could tuck it into a jacket pocket or purse and it wouldn't get damaged—cute and practical! 


Looking for more wedding invitation ideas? Hop on over to our wedding invitation section to see an array of designs that are sure to inspire you! And remember that we can create something truly custom just for you! 

Feb 28 2018

What to write in a Thank You note

  //   Stationery 101   //  

Modern and minimal black and white thank you note sets by Fig. 2 Design

The struggle is real, right? Sending your thank you notes on time is the best way to show gratitude. Today I'm going to cover a few tips on how to write the perfect thank you note. But before we dive into that, don't forget that you want to make sure you have what you need! Stamps (my current favorite are these here), pens (my dad has always carried Lamy pens and now I love them too), and stationery are the tools to get you started! 


The first thing you want to do (after greeting the person) is express your gratitude. "Thank you so much for...". The important part here is to start with "thank you" right off the bat. Then, include a specific detail or two about the gift and how you plan to use it (or spend it if it is cash). Then be sure to mention the next time you might see them. 


"Dear Aunt Isabel,


Thank you so much for the colorful placemats you gave me at my bridal shower. They will look smashing on our white dining table and we will think of you every time we use them.


It was so lovely to see you and I truly appreciate you making the trip to join us at such a special event. I look forward to seeing you at the wedding next month!





Don't forget to check out our selection of thank you note sets! We have a variety of styles sure to suit any occasion.



Feb 22 2018

When to Send Wedding Invitations and Save the Date

  //   Stationery 101   //  

When to send your wedding invitations and save the date


Wedding planning is one big timeline. From the time you decide on a date, you'll want to work backwards to figure everything out, but it doesn't have to be intimidating. We are big believers of planning ahead at Fig. 2 and like to be organized which makes things easier for our couples, for us, and for our vendors. As a wedding invitations designer, one of the top questions I'm asked is, "When should I send out my invitations?". Oddly enough I answer with two key questions back: "Will you be sending out Save the Date cards?" and "Are you planning a destination wedding, and/or will most of your guests be traveling to the wedding?"


Typically, wedding invitations are sent out 6-8 weeks in advance. However, if you are having a destination wedding, or if most of your guests will be traveling, I suggest sending your wedding invitations out 3 months in advance. Save the Date cards are a nice to have in most cases, but if you're planning a destination wedding, sending a Save the Date 6-8 months in advance is a considerate gesture that your guests will appreciate. Your Save the Date should give them a general location (city, state, or country) and the date of your wedding which in turn will help them mark their calendars and make all the travel arrangements necessary. 


To see some examples of our favorite Save the Date designs that won't pigeon hole you into a definitive look, be sure to check out these ideas. Clean, classic, and simple Save the Date's are effective in communicating the most important information to ensure your friends and family save YOUR date! 


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Meet Claudia Smith

Owner + Designer


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