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Our Story

ABOUT FIG. 2  // 

It all started back in the 3rd grade when Claudia's mom came up with the brilliant idea of
making some pretty handmade Valentine's Day cards. Little did Claudia (or her parents) 
know she would one day be running her own stationery company, designing Valentine's and
other greeting cards, boxed sets, gift wrap, notebooks, calendars and wedding stationery. 
In 2011, Claudia went with her gut instinct and debuted at the National Stationery Show with 
9 greeting cards, all of which were printed in neon and combined her love for color, bold 
patterns, and typography. Buyers and media alike fell for the crisp, clean, and colorful 
designs, and Fig. 2 was off and running, ready to go big or go home with a colorful splash 
into the world of stationery. 
Today, Fig. 2 is still known for its fun, fresh, and festive outlook on life and all things paper. 
Eternally chic and delightfully detailed, these are the rules Fig. 2 has always lived by and we 
approach every project with enthusiasm and excitement…just like you feel when you hold
any of our products, including a handmade Valentine. 
Welcome to the world of Fig. 2.

What’s with the name?  //  Just a little tip on the spelling of Fig. 2

“Fig.” as in the fruit, not “figure” because Figure 2 doesn’t have the same ring as Fig. 2. 

So to clarify: just the abbreviation, so there’s a dot, then a space, then the number 2. Just 
like they way pictures are captioned in books and catalogs.
Fig. 2 Design Claudia

About Claudia   //  

Founder + Creative Director

She’s the type-sessed designer and proprietress of Fig. 2. She runs the business like it’s no one’s business preparing files for custom clients, meeting with brides, designing gift wrap for the stationery line, and sticking to her border-line neurotic timeline for the National Stationery Show. Claudia relies on solo grande soy lattes, a killer pair of shoes, dance-worthy playlists, and the occasional peek at Kate Spade sample sale emails to keep her creative juices flowing. She is Fig. 2 in a nutshell – bright and bold, fun and festive, and a gold digger at the core (cue Kanye, think foil-stamping on everything). You can forget about her wearing anything brown, but don’t forget the sparkles. She’s easily spotted at The Container Store dreaming of a future studio space sporting a embellished jacket and something neon, polka dotted...probably both. Though she buckles down during the week to deliver quality work to all her clients and customers, her weekends are full of discovering new restaurants and boutiques with her parents and road trips with her husband, Paul, to see her niece and nephews who she adores. She speaks three languages, thinks in song, and will always have a little something sweet after each meal. Oh, and you can bet she’ll call you out if you mistake stationery for stationary.

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